AI & Film Director — Buenos Aires / Worldwide
▸ YPF Summer — VML Argentina — Y260:25
A summer road story told in minimal gestures. Juana Viale, an open highway, and a new station that arrives as naturally as the light — innovation carried by atmosphere and subtle performance, not announcement.
▸ YPF Summer
▸ YPF Summer
▸ YPF SummerEmotional craft aimed at trivial catastrophes. Luxury-commercial pacing, prestige-drama lighting, minor domestic crimes. Thought it was the same?
▸ Not the Same: Hat‑Trick — Y261:59
Inside a stadium charged by live broadcast and an escalating crowd, one clueless gesture — the violation of a mate ritual — snowballs into collective outrage, a red card, cultural judgment. Hyper-serious farce, engineered as controlled cinematic absurdity through AI-native production.
▸ Hat‑Trick
▸ Hat‑Trick
▸ Hat‑Trick
▸ Hat‑Trick
▸ Not the Same: La Nonna — Y261:43
One strand of pasta breaks, and everyone treats it like a death in the family. Shot as a mafia confession, paced like a luxury commercial, the tiny domestic mistake escalates into ritual, grief, artistic overstatement — solemn food tragedy, played in perfect deadpan.
▸ La Nonna
▸ La Nonna
▸ La Nonna
▸ Cubitt Smartwatches — Vortex LAV — Y251:06
Sweat, breath, open water, a wrist. The launch film for Cubitt's smartwatches powered by Vita AI stays close to the skin — minimal gestures, clean compositions, graphic precision, controlled rhythm — letting design and movement carry a watch that listens to the body.
▸ Cubitt
▸ Cubitt
▸ Cubitt
▸ Esencia — Noë & Associates — Y261:50
Architectural renders, directed until they feel photographed. An AI-native cinematography workflow that preserves the architecture while introducing believable light, materiality, human presence and movement — frames that feel inhabited, not animated.
▸ Esencia
▸ Esencia
▸ Esencia
▸ Esencia
▸ FL[A]Y Day — Y261:52
A fly drifts through a Buenos Aires apartment and into the intimate dirt of an apparently normal family — secrets, tensions, small acts of cruelty. Then out into the city of fury, through its chaos and collapse, to be devoured and flayed in a single act.
▸ FL[A]Y Day
▸ FL[A]Y Day
▸ FL[A]Y Day
▸ FL[A]Y Day
▸ Ecuadorian Ceviche — Y261:09
Music, dance and beach heat flow into the preparation of Ecuadorian ceviche. A rhythm-driven, advertising-style sequence where party and preparation are the same dance — flavor, movement and culture in one continuous celebration.
▸ Ceviche
▸ Ceviche
▸ Ceviche
▸ Ceviche
▸ Zeroth — Y211:56
A speculative journey to the threshold where consciousness, memory and machine intertwine. A protagonist wakes inside a world rebuilt from digital residue — an experiment in reconstructing identity after oblivion. What if the beginning isn't birth, but reboot?
▸ Zeroth
▸ Zeroth
▸ Hybrid is the Method — Y260:13
Not because one tool is enough, but because every story asks for its own language. Film, animation, design, sound, AI, instinct. Different systems. One direction. The tools can change. The point of view cannot.
▸ Hybrid is the Method
▸ Hybrid is the Method
▸ Hybrid is the MethodThe Method
Film brings body, skin, gaze, performance, product, texture, imperfection and presence. AI brings exploration, variation, speed, worlds, previsualization, expansion and scale. Between the real and the synthetic a new territory appears — it isn't filming against generating. It's producing hybrid.
The role: connect strategy, direction and technology, and decide which part of an idea needs reality, which part needs synthesis, and which part can expand — with multidisciplinary teams at brands, agencies and production companies, before execution, when concept, tone and visual world need a concrete route to become sellable and producible.
Strategy. Insight. Brand. Pitch. Detecting the opportunity before the brief exists.
Acting. Camera. Rhythm. Emotion. The judgment that turns frames into a point of view.
Prototyping. Worlds. Post. Scale. New tools held to an old standard: truth on screen.
Detect brand, category or culture before the brief.
Turn the insight into an audiovisual concept with tension and tone.
Visualize world, rhythm, aesthetics, characters and format.
Choose the right model for each idea and budget.
Decide what is shot, what is generated, what expands, what goes to post.
Expand the idea across formats and versions.
Biography
Juan Basser is a creative director and AI & film director with more than twenty years of campaigns, films and brand content for agencies, brands and production companies across Latin America.
His work connects strategy, narrative, visual direction and new production technologies — turning opportunities into concepts, concepts into films, and films into campaigns with a clear point of view. The focus is on natural performances, cinematic storytelling and emotionally grounded visuals.
Today that focus is hybrid production: combining cinematic craft, creative direction and AI workflows to make work that is more distinctive, faster to arrive, and sharper in its visual judgment. Based in Buenos Aires. Working worldwide.
Move that culito — let's roll